Chapter 6 Example.

Well, if there was ever a student’s example I could approve of, it is the one on page 101 with Andy Roddick. lol.

But seriously, the written example was really nice because is showed me more ways to analyze an advertisement. To be quite honest, when I saw this the first thing I thought the add was saying was “this attractive athlete drinks milk, if you want to be like him, so should you.” But, the example essay provided so much more insight into what the “got milk” people were actually trying to achieve. I never thought about how they are trying to point out how healthy milk is by choosing someone who is healthy themselves. But now that I read the analysis, it makes sense. This ad proves how effective a visual aid can be. The author of the paper even said that the “got milk” campaign stopped the downwards trend in milk consumption. The visual aid is rather ingenious if you think about it. All in all, This chapter taught me the true importance of using a visual aid, and how it can even save an industry.